Posted on November 13, 2009 by the China Media and Entertainment Law Team

TV Ads Squeezed

The State Administration of Radio Film and Television recently issued The Measures on Radio and Television Advertisement Broadcasting ("Measures"), which are applicable to all television or radio broadcasting entities. The Measures, which become effective as of January 1, 2010, restrict the length of advertisements during radio and television programs to no more than 12 minutes per hour for every program. IN any episode of a TV show, there will only be two commercial advertisements allowed, neither of which shall exceed 90 seconds.  An exception allows shows aired between 7-9 pm to have up to 18 minutes of advertisements per hour.  

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